Information Technology (IT) has grown and evolved over the last fifty years; you cannot think and plan a project, business or other initiative without the usage of this technology. The Internet has the potential to transform small and medium enterprise (SME) marketing in a number of areas including customization, customer relationship marketing, and access to new markets, business-to-business collaboration, and co-creation of the product with customers and improving internal efficiency. The global economy is currently undergoing fundamental transformation in which IT plays a key role. This book covers state of the art information towards the explaining and distinguishing impact IT has on internal and corporate strategies in small and medium enterprises.
Print ISBN: 9781682506745| $ 150 | 2021 | Hardcover
Subject: Business and Management
Editor: Marcel R. Klimova