Dynamics Of Mass Communication: Theory And Practice

It is transforming all sectors of activity and is bringing about far-reaching mutations in the economic, social and cultural fields alike. This book is intended to provide media outfit, journalists and would-be journalists with higher education for peace with the aim of promoting among all journalists and politicians a spirit of understanding, tolerance, and peaceful coexistence, to stimulate cooperation among people, and to help lessen obstacles and threats to democracy. The book presents emphasis on theory, clear-cut explanation of findings, in-depth discussion of persuasion processes and effects, and easy-to-follow real-world applications.