Marketing for Sustainable Tourism

Sustainable marketing involves developing and promoting products and services that meet consumer needs utilizing resources responsibly to ensure a better quality of life now and for future generations to come. Tourists who promote sustainable tourism are sensitive to these dangers and seek to protect tourist destinations, and to protect tourism as an industry. Sustainable tourists can reduce the impact of tourism in many ways. This book highlights the varied factors that create these positive experiences and provides insight into marketing and consumer behavior in the reference of hospitality and tourism.

Print ISBN: 9781682506530| $ 150 | 2020 | Hardcover

Contributors: Anjas Fakurzi