A key element of a successful tourism industry is the ability to recognize and deal with change across a wide range of key factors and the way they interact. Key drivers of global change within the external environment can be classified as Economic, Political, Environmental, Technological, Demographic and Social. This work not only pronounces the tourism, its historical perspective but it gives focus to consumer preference and the strategies to attract new customers and make the tourism more viable.
Print ISBN: 978-1-68250-476-5 | $150 | 2018 | Hardcover
Editor: I. S. Kerry