Disruptive Innovation

The rise of e-commerce and the prevalence of mobile devices is altering the model by which consumer packaged goods companies reach out to their customers. Literally, any industry can implement a disruptive innovation strategy that reaches new consumers and paves the way for a change in their industry's buying and selling platforms. The book will examine in detail the basis of disruptive innovation, while examining the historical processes that have caused some of these technologies that accompany us today to conceal entire technologies and industries overnight.

Print ISBN: 9781682507841 | 150 $ | 2022 | Hardcover

Subject: Management

Editor: Ubaldo Comite

About the editor: Ubaldo Comite holds PhD in Business Economics. Specifically, his research interests are innovation adoption, open innovation, behavioral strategies of the firm, diversification, organizational slack and firm’s decision making. He has published numerous articles in leading scholarly journals. He has authored or co-authored over 35 scientific papers. He is especially interested in how digital leadership can stimulate organizational development in various countries and regions worldwide.