Product Lifecycle Management

Product lifecycle management (PLM) refers to the handling of a good as it moves through the typical stages of its product life: development and introduction, growth, maturity/stability, and decline. This book explores the role of product life-cycle management (PLM) systems in industry by evaluating their impact on business process improvement. This book will show you how to prepare for product launch through close coordination with key departments like marketing, operations, sales, and quality assurance.

Print ISBN: 9781682507827 | 150 $ | 2022 | Hardcover

Subject: Management

Editor: Wolfram Dempke

About the editor: Wolfram Dempke has received doctoral degree in Business Administration. His research focuses on strategic alliances, business networks, innovation, and business creation, the impact of team inputs on team processes and performance, and the role of context in influencing this relationship. He has published more than 30 articles and book chapters in marketing area, mainly relating to consumer behavior, branding and retailing. He has been associated with teaching and research of management subject for the last 8 years.