Strategies for e-Business

Small- or medium-sized enterprises that adopt an e-business model must often make significant changes in their business processes and in the way they interact with customers and suppliers. While business in the virtual world is conducted much like it is in the physical marketplace, there are some distinct differences. In order to grow an e-business and help it succeed, there are a number of strategies a small business owner can employ. The aim of the book is to indicate the existing, modern tools used in e-business in the aspect of increasing the coverage and sales of the different products and services. The book brings together extensive coverage of the evolution, the current state, and the practice of e-business strategies.

Print ISBN: 9781682507780 | 150 $ | 2022 | Hardcover

Subject: Management

Editor: Ella Been

About the editor: Ella Been is serving as a professor in Department of Marketing and Entrepreneurship. Her expertise includes international entrepreneurship; international strategy; emerging markets; cultural intelligence. She has written several articles and research papers on topics business failure in emerging economies; global business; technologies in emerging economies; international business strategy.