Techniques of Market Research

To market effectively, businesses need information – information about customer wants, market demand, competition, distribution channels and so on; market research can size up your business opportunities. This book will provide you with all the information you need to make a better business decision. Understand the needs of existing customers and why they chose your service over competitors. It will also portray new business opportunities and changing market trends. 

Print ISBN:9781682506134 | $ 150 | 2020 | Hardcover

Contributors: R.K. Chung