Marketing Research: Planning, Process, Practice

Market research plays a crucial role in the overall success of a business and is a known fact. Unfortunately, many of the organizations realize the importance of market research only when they reach a point of saturation in their growth or when they are unable to grow as expected. Without specific direction about what to market, where to market, whom to market and how to market a product, business or service, a company can never hope to achieve what it aspires to achieve. This book explores cutting-edge technologies and new horizons while ensuring students have a thorough grasp of research fundamentals. 

Print ISBN: 9781682505892| $ 150 | 2020 | Hardcover

Contributors: I Ethan