A dynamic customer strategy, often called a customer experience strategy, is a plan for creating or improving the customer experience. A good strategy considers the customers, their needs, and how anyone can best meet them. This book provides a process for rigorous decision making, eliminating the paralysis and optimizing decision making for marketing performance. The goal of customer is to inform marketing practice and help current and future business leaders navigate through the competitive storms unleashed by technological change.
Print ISBN: 9781682502372 | $ 160 | 2016 | Hardcover
Contributors: Mohammed T. Nuseir, Hilda Madanat et al