STRATEGIC MANAGEMENT

Strategic management is a business approach that is utilized to make the most efficient use of available resources in the process of operating a company. It provides overall direction to the enterprise and involves specifying the organization’s objectives, developing policies and plans designed to achieve these objectives, and then allocating resources to implement the plans. This book provides a unique approach goes beyond the traditional application for the for profit sector to address issues for the non-profit sector.

Print ISBN: 9781682501955 | $ 160 | 2016 | Hardcover

Contributors: Milly Perry et al