Applying Psychology in Business

Business psychology is an applied science  that investigates how to make people and  organisations more effective. It uses social scientific research methods to study people, workplaces and organisations in order to better align their multiple and sometimes competing needs. Its goal is to create healthy and productive relationships between people and organisations for mutual benefit. This book provides an accessible overview to the fundamental theories and frameworks that will help you understand human behaviour, emotions and cognition at work. Both the understanding of human behavior and the skill in analysis of data provided by a major in psychology are very useful to students, practitioners, as well researchers interested in management and business.

Print ISBN: 978-1-68250-316-4 | $ 150 | 2017 | Hardcover

Editor: Eric Barker